This program is crafted to teach those who want to be benefited from the growing business opportunities globally. As our global service and commodity market is nowadays condensing more and more into the digital world. Entrepreneurs are also required to be familiar with the online-marketing beyond the traditional approaches in global entrepreneurship.
Students will receive two qualifications:
- Professional Certificate of World Executive Education Institute
- EUROCOTT Diploma
Course Curriculum
| International Entrepreneurship | 00:00:00 | ||
| This course introduces students the key ingredients of making a successful entrepreneur. The issues of entrepeneurship in both the local and international level are presented. Topics of network building, opportunity identifications and small business global operations are covered. After studying the material of this course, students will be equipped with the overall knowledge in launching their own business. | |||
| International Digital Marketing | 00:00:00 | ||
| This course is structured to get students familiar with the main conceptual idea marketing in the world of e-commerce. The rising phenomena of social media is throughly discussed. Managerial and HR consequences under the digital era are also shared. Students will be introduced to different approaches of digital marketing strategies. | |||
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